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Marketing mantra is changing very fast with the passage of time. Gone are those days when fliers and pamphlets were used to market a product. The age of internet has made marketing look like a child's play. You can easily market your business and products through email marketing and increase its targeted audience. Through the email marketing, you can dramatically reduce the cost of advertisement and target the right audience to garner a better brand recognition and brand building initiative. As email marketing follows segmentation, you can easily bring the right target audience in the picture to market your product and services. As an e-Commerce owner, you can easily run the Call-To-Action campaign through the email marketing and bring more hits for the product and service which you sell. Email marketing is no rocket science for even the beginners and it can be easily created to make your marketing dynamic and yielding.